The commerce platform for African sellers

Sell live. Sell always.One platform for both.

Launch a full online store and a live-selling checkout link from a single account. Take card, EFT and eWallet payments, and get paid while the excitement is still live.

Set up in minutesFree to buildYour own payment gateway
urbanedge.safarishop.co.za
Urban Edge
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Featured24 products
New
R349
R199
R899
-20%
R1 299
Live now
Buy
Buy
Buy
Total
R1 447
Checkout
Order paid
Lerato · R349
Connect your own gatewayPaystack · Yoco · PayFast · PayPalYou get paid directlyBuilt for Africa

One platform

Two ways to sell. Both built in.

Most sellers start with one and grow into the other. You never switch tools, re-enter products, or split your payments across accounts.

Online Store Builder

A complete storefront with your own products, collections, checkout and customer accounts. Build it in minutes with AI, or design every section yourself.

  • Full product catalog & inventory
  • Custom domain & branding
  • Physical and digital products
  • Discounts, shipping & VAT
Build a store

Live-Selling Link

One shoppable link for your bio. Go live, share it, and viewers buy mid-stream — no DMs, no screenshots, no chasing payments.

  • Shoppable link for any live platform
  • Instant checkout while you stream
  • QR code for in-person selling
  • Real-time paid-order notifications
Create a live link

The old way loses the sale.

You create the excitement, then lose buyers in the chaos that follows.

Without Safari

  • "DM me to order" — 50 messages flood in
  • Send bank details one by one
  • Wait for payment screenshots
  • Match payments to orders by hand
  • Buyers lose interest and disappear

With Safari

  • Share one link — products, prices, checkout
  • Viewers pay by card, EFT or eWallet
  • Orders confirmed and paid automatically
  • Notification the second a sale lands
  • No DMs. No screenshots. No chasing.

Live in three steps.

Works with your store, your live link, or both — on TikTok, Instagram, Facebook, WhatsApp and YouTube.

01

Build your shop

Add products and prices, connect your own payment gateway, and pick a template — or let AI generate a full store in under two minutes.

02

Share your link

Pin it in your bio, say it during your live, or flash a QR code on screen. Buyers reach checkout in one tap.

03

Get paid directly

Customers pay through your connected gateway, so the money goes straight to you. You get an instant notification for every order.

Everything included

A full commerce toolkit, one account.

No add-ons, no plugins to wire up. Every seller gets the whole platform.

Online storefront

Products, collections, cart and checkout at your own clean URL.

Live-selling link

A shoppable bio link that turns any livestream into a checkout.

Your payment gateway

Connect Paystack, Yoco, PayFast or PayPal — plus EFT, eWallet and bank deposit. You get paid directly.

Order notifications

Know the second a viewer buys: name, product, payment confirmed.

Digital products

Sell courses, guides and templates with automatic delivery.

Memberships

Recurring revenue from your most loyal followers.

QR for in-person

Flash a QR on screen or in-store; buyers scan and pay.

Custom branding

Your logo, colours and domain — a store that looks like you.

Inventory & analytics

Stock tracking, low-stock alerts and sales insight.

Built for every kind of seller.

From a single live link to a full catalog — the platform grows with you.

Beauty & Hair

Fashion & Thrift

Gadgets

Food & Bakes

Digital & Courses

Jewellery

Sellers who stopped losing orders in DMs.

“I dropped my Safari link during a Facebook Live and got 11 orders before the session ended. I used to spend an hour after every live chasing payments.”

Lerato N.

Beauty · Durban

“My viewers buy while I'm still talking. I show a product, say "tap the link in my bio," and the orders come in live. It changed everything.”

Sipho K.

Electronics · Cape Town

“I did a TikTok Live, shared my link once in the comments, and got 6 paid orders in 20 minutes. No DMs needed at all.”

Thandi M.

Fashion · Johannesburg

Start free. Scale when you’re ready.

A 30-day free trial, then one simple plan.

30-day free trial · no card required
R199/month after trial

or R1990/year — two months free

  • Full 30-day free trial — no credit card needed
  • Both products included: storefront + live-selling link
  • Card, EFT, eWallet and bank deposit
  • Unlimited products, digital downloads, memberships
  • Custom domain, AI store builder, analytics
  • Cancel anytime — no lock-in
Start your free trial

No credit card needed to start

How do payments work?▾

Who processes my customers' payments?

You do — through your own payment gateway. Connect your Paystack, Yoco, PayFast or PayPal account (or offer EFT, eWallet or bank deposit), and your customers pay you directly. We never touch or hold your sales.

When do I receive the money?

Straight away, through your own gateway. Payouts follow your provider's normal settlement — Safari is not in the middle, so the money goes directly to your account.

How are EFT and bank-deposit payments handled?

Customers upload proof of payment. You confirm receipt and mark the order paid, then it's released — all on your own bank account.

What does Safari charge?

Only your subscription — R199/month (or R1990/year) after the free trial, processed securely via Yoco. We take no commission or fees on your sales.

How does the free trial work?

Sign up and use everything free for 30 days — no card required. When the trial ends, subscribe at R199/month (or R1990/year) to keep your page live. Cancel anytime.

Your store and your live link.Both ready today.

Start free, build in minutes, and give your customers one place to buy — whether they find you on a livestream or a link.

Start building free

No credit card needed · 30-day free trial · then R199/month